Tuesday, April 18, 2006

The Power of Bloggers

Ignore bloggers at your peril, say researchers

Apparently we are exerting too much influence on society. Although we are small in number we are dominating political and cultural conversations and creating business trends. This article makes it sound like it's a bad thing. I think that although bloggers make up a small portion of the population we do represent a large part of that population. It's just that before blogging we didn't have a global voice. Our opinions stayed within our small local area. Now, we read and communicate with other people in the country and around the world. As commented by Glenn Reynolds, of instapundit.com
"That's exactly right," said Glenn Reynolds, author of An Army of Davids, which explores the explosion in web punditry. "Bloggers and blog-readers are 'influentials' - the minority that pays attention to events outside of political and news cycles. They also tend on average to be better off, better educated and, more importantly, employed."

He's right. Since I've started reading blogs I'm more informed on issues. In fact, I know both sides of an issue. Blogs provide me with information found no where else. Last word from Glenn,

Mr Reynolds admits the idea of small groups being able to pressurise(sp) wider decisions is nothing new, but those who ignore online buzz do so at their peril: "You can bury your head in the sand, but very quickly you'll look like a very old-fashioned company."

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