Springdale's Arvest Ballpark, Trashy Name

I've always thought that naming a city's sports center after a business was just plain tacky. I've always thought that such a major landmark within a city should be named after some one who had done something for the city, a hero or an outstanding citizen. It's just really pathetic to have a ballpark named just so a business can be advertised. Springdale and the Arvest Bank really should be ashamed of themselves. How about doing the right thing and give the park a name the city can be proud of.